Meet Fabian Rannersberger

Why I do what I do

Fabian Rannersberger’s Story

I grew up in a small town in Germany in a normal working-class family and knew nothing else.

I was taught that I should learn to get good grades and then get a good job to be successful. But I hated school, felt like a failure because I wasn’t “good” and didn’t know what to do. My parents were divorced and we didn’t have much money.

So I was lucky enough to do an apprenticeship as a draftsman and study mechanical engineering simultaneously to become a mechanical engineer at a larger company.

I changed a well-paid and recognized job twice to start again.

After becoming a mechanical engineer, I left to become an airline pilot because I wanted a job that I really loved.

Unfortunately, the training took longer than expected and I wasn’t employed immediately after training because of internal politics. I was unemployed for months and struggled to find a job even though I was an engineer and a trained pilot.

I was a pilot with Lufthansa when Covid put me on the ground and I feared being unemployed again. I feared I would never find fulfillment in another job.

I experienced that my job depended on internal politics, the news in the world, and negotiations with the collective bargaining partners.

Afraid of becoming unemployed, I decided that I no longer wanted to be dependent on anyone but myself.

But I also didn’t have the skills to build my own business.

The opportunity

Fortunately, I met a friend who was the CEO of an online marketing agency founded by one of the best marketers in the world.

I had previously built websites for clients and sold a digital product, making very little money. However, I knew that marketing and sales were key skills that I needed to learn to successfully build something of my own.

So I jumped to ask him if I could work for him and he agreed. So I took two years off as a pilot and started as an intern in online marketing.

I found myself in an environment where anything seemed possible. I worked with entrepreneurs who had a completely different mentality.

I learned marketing from the best marketers in the world. I learned sales from Europe’s number 1 sales trainer. I had all the resources I needed to learn how to acquire customers and provide them with unique value.

Within 4 weeks, I went from an intern to an online marketing consultant because I was learning every day, all the time.

Consulting and Coaching

Overall, I went from intern to head of strategy of the consulting team within 1 year.

We consulted hundreds of clients and I grew the consulting team from 400,000 to 2.5 and than to 4.2 million per year and from 3 to 7 consultants in just 18 months.

We helped almost 300 clients a year create an action plan to grow their businesses. Some companies achieved a year’s worth of sales in just one month after implementing the measures.

The key to my success was that I developed a deep understanding of customer acquisition and was able to develop a process to teach others how to do it to achieve the same results.

Although I was building a team of consultants, developing products, and training people as I would in my own business, it still was not my business and I was dependent on others. I didn’t have the freedom I wanted.

Besides, I was working a lot and my family needed me.

So I returned to the cockpit and now built my own one-person company.

The Mentoring

There are thousands of online training providers, and one thing many of them have in common is that they only give people a piece of the puzzle.

Most programs lack details, even though clients pay up to $6,000, $60,000, or even $100,000.

They use psychology to sell the programs, but few of their clients will ever see a return on their investment.

That’s not the way I wanted to run my business.

I want to give people everything in one package to be successful. They should know the price upfront, and if they follow through with the work, they will inevitably succeed.

Looking to the future

Nothing makes me happier when I can help others with their dreams.

Everything I know about marketing, sales, product development systems, processes and building a team, I pass on to others.

I love to see how others put things into practice and how they grow their business.